Growth is easy to buy. Hard to keep.
We build the root system — a brand people choose on purpose, customers who come back, and a team that can grow it without us.
Five disciplines. One root system.
Brand
Relevance
Customer
Commerce
Team
Make the brand impossible to substitute.
Earn attention you don’t have to buy.
Win the customers worth keeping.
Turn every launch and touchpoint into revenue.
Build the team the strategy needs.
Everything is brand. Everything is performance. The line between them is a budgeting convention, not something a customer has ever experienced.
From first truth to deep partnership.
Assessment
Every engagement starts here. We find the real problem, and the opportunity behind it.
Alignment
We get your leadership team agreed on the vision, and on who owns what next.
Projects
We do the work of the work, scoped across the five disciplines, at a fixed fee.
Offsites
We take your team out of the building to build, bond and break through.
Fractional CMO
Our most senior engagement. We step in as your head of marketing.
Twenty-eight years inside. Now outside, on purpose.
Derek Yarbrough is a chief marketing officer and CEO advisor with nearly 30 years in fashion, specialty retail and digital commerce. He has served as CMO of Old Navy, J.Crew and Madewell, and was on the founding team of Walmart.com in the first wave of ecommerce. He founded Rare Root Advisory to do that work for a small number of brands a year.
- Focus Areas Brand strategy, customer growth, ecommerce, marketing organization design, fractional CMO
- Sectors Served Retail, consumer, lifestyle, hospitality, technology, wellness, food & wine
- Engagement Models Brand audit, marketing assessment, marketing strategy projects, board counsel, leadership offsites, fractional CMO services
Let’s chat about your brand, your customer, your team.
Tell us what you’re trying to achieve and what’s getting in the way. The first conversation is free, and useful either way.